Influencer
This coverage explores how influencers shape the UK retail and consumer landscape, with reporting on brand collaborations, campaign strategies, regulatory issues, and market impact. Designed for retail executives, marketers, and brand managers assessing influencer partnerships, consumer engagement, and the effectiveness of social-driven retail strategies.
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Sep- 2020 -29 SeptemberAdvice
How to retain customers gained during the pandemic
Big life events like marriage, divorce, becoming parents, and the current once in a century pandemic, all have a huge impact on our shopping behaviour. This, in turn, creates an opportunity for retailers to establish new, profitable customer relationships. It’s no surprise that those with a strong ecommerce offering have…
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Aug- 2020 -18 AugustComment
How retailers can tap into the growing power of influencers
Retailers across the globe have been pulling advertising from Facebook (and Instagram) . The social media platform is under heavy criticism for its failure to tackle hate speech. Retailers have taken a stand – along with about 1,000 other brands and agencies – in protest and have withdrawn from advertising.…
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Jun- 2020 -10 JuneHealth & Beauty
The Hut Group reports FY sales of £1.1bn
Health and beauty retailer The Hut Group (THG) has reported a 24% increase in group sales to £1.14bn in its full year results. In the year ended 31 December, the company reported a 22% increase in gross profit to £511m compared with £417m in 2018. International sales attributed to 66%…
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Jan- 2020 -31 JanuaryComment
Influencer marketing: What metrics should retailers focus on?
When it comes to influencer marketing in the retail sector, there is no one way to measure success. A successful campaign depends on what part of the retail marketing funnel you are in and subsequently, what the campaign’s goal is. The first, and most important, step in any influencer marketing…
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9 JanuaryComment
How retailers can make their social media shoppable
Social media commerce presents retailers with one of the biggest changes and opportunities since the emergence of online shopping. Platforms like Facebook and Instagram are becoming stand-alone direct sales channels, meaning retailers have to change how they approach social media to cash-in on this new opportunity. Social commerce – a…
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Dec- 2019 -3 DecemberOnline & Digital
Boohoo upbeat after ‘record’ Black Friday trading
Online fashion retailer Boohoo has reported “record performance” across the Black Friday weekend. The company was “pleased to confirm” that since its half year end, trading has “remained strong” across its key brands, and both of its warehouses also had a “strong” operational performance. The group’s new brands, Karen Millen,…
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Sep- 2019 -25 SeptemberOnline & Digital
Boohoo revenues spike 43% in half-year results
Online clothing retailer Boohoo has seen its revenues skyrocket by 43% to £564.9m for the six months to 31 August 2019. This was a result of “strong momentum” across the business, driving revenue growth in all of its brands and in all key focus territories. The group added it is…
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20 SeptemberAdvice
Resurrecting Retail through Improvement of Customer Service
The retail sector is used to bustling sales and packed shoppers during bank holiday weekends. However, the latest data showed a sharp drop of 1.9% in footfall on bank holiday Monday compared to August 2018. Why has this decline occurred? Why are high streets failing to generate equal or higher…
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Jun- 2019 -7 JuneAdvice
Offering frictionless delivery is key to winning over millennials
Driven by the rise of online shopping and the modern on-demand lifestyle, millennials now expect their customer journey to be seamless. This has inevitably led to the transformation of the retail industry. While many bricks-and-mortar stores report losses and closures, the world of ecommerce continues to flourish as it meets…
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Mar- 2019 -22 MarchAnalysis
Why retailers should put the customer at the heart of digital transformation
There are so many technology solutions available to the retail sector that arguably the most critical step in investing in this area is to separate the technology that will drive business growth from that which will end up being just another toy in the toy box. In previous eras, technology…
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