HR
This coverage focuses on human resources strategies and workforce management within the UK retail industry. Reporting highlights recruitment trends, staff retention, training and development, workplace policies, diversity and inclusion initiatives, and leadership approaches to managing retail employees. Designed for executives and managers, it offers insights to support effective HR practices and strengthen organisational performance.
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Mar- 2018 -16 MarchAdvice
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They represent a consistent percentage of AdWords traffic for most retailers, and as such it’s vital that you set up and optimise your Google Shopping Campaign effectively, in order to compete…
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15 MarchTechnology
Surface Pro with LTE Advanced review
The Surface Pro with LTE Advanced is the latest edition of Microsoft’s hybrid tablet-laptop brand. It features a sim card slot that allows for extensive online connectivity when not connected to a wifi network, and has been completely redesigned from its previous iterations. The hardware It’s a professional piece of…
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14 MarchAdvice
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically on affluent consumers (defined as internet users aged 16-64 that fall into the upper quintile of GWI’s social grading segmentation). The research found that direct communication from brands is very…
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13 MarchAnalysis
The rise of automated customer care
In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective ways to provide rapid customer service while maintaining a quality customer experience. We’re seeing a move from focusing on customer experience, to customer convenience. According to cloud computing company Salesforce,…
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12 MarchAdvice
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that tells you when a product you’re actively interested in is on promotion or being sent a tailored, relevant offer for your birthday is something to be welcomed rather than ignored.…
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9 MarchAdvice
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part of a generation where tech disruption is the norm, “Googling it” is how you find out information and Facebook is for parents. It is a generation that spends around 7.6…
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8 MarchAdvice
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of a retailer is to make the transaction journey as smooth as possible so visitors to your online store or marketplace become customers. Here is our advice on how to break…
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7 MarchComment
Technology – the key to truly seamless, frictionless shopping
In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient…
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6 MarchAnalysis
Why SD-WAN will prove pivotal in the retail revolution
Software defined Wide Area Networking (SD-WAN) is a relatively new concept in Europe but retailers could and should be very interested in this technology. With the network becoming increasingly strategic and companies struggling to find the skills and resource needed to deliver a network that supports more and more demanding…
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5 MarchAdvice
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are completely new to it or those who have little experience in running a retail PPC account. So we’re taking a look at some of the common PPC challenges facing retailers…
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