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George

This coverage explores the George clothing brand at Asda, focusing on product launches, seasonal collections, pricing strategy, marketing efforts, and sustainability initiatives. Reporting examines how George aligns its fashion offer with consumer demand, value positioning, and broader grocery retail operations — delivering insight for retail executives, buyers, and brand managers in value fashion and mass-market apparel.

  • May- 2024 -
    30 May
    SupermarketsAsda launches £50m store upgrade programme  

    Asda launches £50m store upgrade programme  

    Asda has announced the launch of a £50m store upgrade program, which aims to improve the design and shopping experience across 170 of its stores.  As part of the program, 50 larger stores will receive major upgrades, including the introduction of new in-store services and features. This will include a…

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  • 20 May
    NewsToday’s news in brief-20/5/24

    Today’s news in brief-20/5/24

    Asda reported a robust financial performance for Q1 2024, with a 6.6% increase in total revenues (excluding fuel) to £5.3bn and a 1.4% rise in like-for-like sales. The supermarket chain saw notable growth in its George at Asda clothing line and homewares, with the latter boosted by the new Stacey…

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  • 20 May
    SupermarketsAsda revenues surge to £5.3bn in Q1

    Asda revenues surge to £5.3bn in Q1

    Asda has reported a 6.6% increase in total revenues (excluding fuel) to £5.3bn and 1.4% growth in like-for-like sales for the first quarter ended 31 March. The supermarket’s continued growth in total revenues, like-for-like sales and margin improvement in food and non-food includes a particularly strong contribution from George at…

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  • 10 May
    High StreetWHSmith

    WHSmith reveals 17 new Toys R Us locations

    WHSmith has announced that it will open 17 Toys R Us shops over the summer months across the UK. The retailer is set to open a further 30 shop-in-shops before Christmas after the launch of nine Toys R Us concessions a year ago.  The 17 locations opening in the summer…

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  • 9 May
    SupermarketsCMA calls on grocers to prioritise accurate pricing

    CMA calls on grocers to prioritise accurate pricing

    The Competition and Markets Authority (CMA) has called on grocers to prioritise accurate pricing following a review of the way in-store prices are displayed. The review, which looked at the price marking practices of 139 grocery stores, assessed whether prices were “clear, accurate and matched the price people were charged…

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  • 3 May
    SupermarketsAsda successfully refinances £3.2bn of debt

    Asda successfully refinances £3.2bn of debt

    Asda has announced that it has refinanced £3.2bn of debt pushing out the majority of its maturities into the next decade. The refinancing included the biggest Sterling high-yield bond this year and the second-largest sterling bond in the European leveraged finance market. Asda also successfully extended the maturity of its…

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  • Apr- 2024 -
    24 April
    High StreetPrimark appoints three to advisory board

    Primark appoints three to advisory board

    Primark has appointed Martin Brok, Sona Chawla and Christophe Roussel to its advisory board, according to sources. The trio will work alongside Paul Marchant, Primark CEO and outgoing finance director John Bason. The news follows Associated British Foods announcement of Bason’s departure and the launch of a “newly constituted” strategic…

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  • 23 April
    High StreetPrimark launches click and collect amid soaring profits

    Primark launches click and collect amid soaring profits

    Primark has revealed that it is launching a new click and collect service to all of its British stores by the end of 2025. It comes as its parent company Associated British Foods (ABF) saw its pre-tax profit jump 37% to £881m for the 24 weeks ended 2 March 2024.…

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  • 16 April
    NewsToday’s news in brief-16/4/24

    Today’s news in brief-16/4/24

    Superdry has announced a restructuring plan targeting rent reductions across 39 UK stores. The company, seeking to secure its future amidst financial challenges, will undergo a delisting from the stock exchange. Founder Julian Dunkerton is underwriting an equity raise of up to £10m to support the initiative. While store closures…

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  • 16 April
    SupermarketsGeorge at Asda outperforms market amid strong fashion sales

    George at Asda outperforms market amid strong fashion sales

    George at Asda has welcomed “soaring” online growth and in-store fashion sales over the sector’s latest six month-period, as the retailer said it “significantly” outperformed the market. Womens, mens, kids and schoolwear all performed ahead of the market in both sales value and volumes, according to Kantar data over the…

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