Eve Sleep
This coverage explores Eve Sleep’s strategy and performance in the UK retail market, offering insights for executives, managers, and brand professionals. Reporting includes leadership changes, marketing campaigns, product launches, financial developments, and the brand’s positioning within the sleep, mattress, and lifestyle sector. The analysis helps professionals assess Eve Sleep’s growth plans, consumer engagement, and competitive dynamics in a challenging market.
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Sep- 2020 -7 SeptemberNews
Eve Sleep reports summer sales boost
E-commerce mattress brand Eve Sleep saw strong trading between May and July, and now expects revenues of at least £22m for the year ended 31 December 2020. The brand, which operates in the UK, Ireland and France, said since then trading patterns have remained above the board’s expectations. The group’s…
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Jul- 2020 -23 JulyOnline & Digital
Sales break expectations at Eve Sleep
Eve Sleep has announced that group revenue was “ahead” of expectations at £12.2m for the half-year period ended 30 June 2020. While this marked a decline from the £12.9m reported the year prior, the retailer noted that the second quarter of the year saw sales surge by 25%. In addition,…
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May- 2020 -29 MayCoronavirus
Eve Sleep reports revenues ‘in line’ with expectations
Eve Sleep has reported its group revenues have been “in line with expectations” for the four months ended 30 April, despite the Covid-19 pandemic. In the period to 30 April, the retailer reported net cash of £7.5m compared with £8m in its previous update (31 December 2019). Eve Sleep said…
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Apr- 2020 -7 AprilPeople Moves
Eve Sleep promotes Cheryl Calverley as CEO
Sleep wellness brand Eve Sleep has announced CEO, James Sturrock, has informed the board of his intention to step down from his role with chief marketing officer Cheryl Calverley being promoted. Effective from 12 May 2020, Sturrock is stepping down from the position to take-up a new external role, but…
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Sep- 2019 -20 SeptemberHigh Street
Eve Sleep issues profit warning as Simba merger talks end
Mattress retailer Eve Sleep has issued a profit warning, after merger talks with Simba Sleep, first announced on 12 August, have collapsed. The group’s board said it decided that now is “not the right time to pursue the potential merger” and that it was more appropriate to focus on its…
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Sep- 2018 -3 SeptemberOnline & Digital
Eve Sleep appoints former Moonpig boss as new CEO
Online mattress retailer Eve Sleep has announced the appointment of James Sturrock as chief executive officer with effect from 10 September 2018. The company has also appointed Nikki Crumpton to the board as senior independent non-executive director with immediate effect, replacing Peter Hepworth who has decided to step down from…
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