EE

This coverage examines EE’s presence and strategy within the UK retail sector, providing updates on store formats, network service developments, marketing initiatives, and customer experience innovations. Reporting highlights EE’s retail performance, brand positioning, and competitive approach in the telecommunications market — offering insights for professionals managing retail operations, partnerships, and consumer technology propositions.

  • Jul- 2025 -
    30 July
    TechnologyEE to roll out in-store online safety appointments for families

    EE to roll out in-store online safety appointments for families

    EE is set to roll out in-store online safety appointments for families as part of a new range of initiatives to keep children safe online.  As part of the initiative, in-store experts will give online safety support and practical guidance to parents and carers, as well as advice on setting-up…

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  • May- 2024 -
    20 May
    FeaturesHow to revive a struggling business

    How to revive a struggling business

    In recent months and years the retail sector in the UK has faced significant challenges. Amid economic uncertainties, shifting consumer behaviours, and the growing dominance of e-commerce, many brick-and-mortar stores are struggling to stay afloat. Here are a number of steps you can take to help keep your business afloat…

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  • 10 May
    Clothing & ShoesFootasylum to upsize location at Metrocentre

    Footasylum to upsize location at Metrocentre

    Footasylum is upsizing its location at the top five super regional malls Metrocentre.  The retailer is set to increase its presence by 25%, taking a 12,375 sq ft unit enabling it to stock a larger range of streetwear, sportswear, and footwear for men, women, and kids.  This relocation and notable…

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  • Feb- 2024 -
    9 February
    NewsToday’s news in brief-9/2/24

    Today’s news in brief-9/2/24

    Retail giant Tesco has finalised the sale of its banking arm to Barclays in a £600m deal. The partnership aims to leverage Tesco’s strong brand presence and extensive customer base with Barclays’ financial services expertise. This collaboration will enable Tesco to offer customers Tesco-branded banking products and services, leveraging the…

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  • 9 February
    High StreetEE opens new Gateshead store amid £6m investment

    EE opens new Gateshead store amid £6m investment

    EE has announced the opening of its latest Experience store in Gateshead, the fourth of 10 planned openings. The announcement comes as EE commits to investing £6m in the British high street in the next 12 months. The company has launched new store formats including its flagship Studio store in…

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  • Jan- 2024 -
    26 January
    NewsRituals opens at two new locations

    Rituals opens at two new locations

    Luxury beauty and wellbeing brand Rituals has officially opened at Festival Place in Basingstoke, and Merry Hill in the West Midlands. The Dutch retailer offers a collection of body care, home fragrance, and skin care products, home items, and gift sets, to a range of luxurious bath and body products. …

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  • Dec- 2023 -
    4 December
    NewsToday’s news in brief-4/12/23

    Today’s news in brief-4/12/23

    The owner of Jollyes, private equity firm Kester Capital, is reportedly considering a sale of the UK pet retailer for around £100m, according to sources. City insiders revealed that Kester Capital is collaborating with financial advisors at Houlihan Lokey to explore various “strategic options” for the business. Jollyes, currently operating…

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  • 4 December
    ElectricalEE boss vows to take on Amazon and Currys

    EE boss vows to take on Amazon and Currys

    EE boss Marc Allera is planning to take on Amazon and Currys in a bid to become one of the UK’s biggest sellers of electrical goods, according to This is Money. According to the outlet, Allera stated that he wants customers to make purchases “every day and every week”. His…

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  • Oct- 2023 -
    20 October
    NewsEE ventures into ecommerce with new brand launch

    EE ventures into ecommerce with new brand launch

    EE has announced that it is broadening its horizons from traditional telecommunications services to venture into the ecommerce market.  In this landmark shift for the brand, EE has rebuilt its business from inside out based on the current and future needs of its customers. Following extensive customer research, the four…

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  • Aug- 2023 -
    22 August
    Shopping CentresWestfield sees global brands increase store footprint at UK centres

    Westfield sees global brands increase store footprint at UK centres

    Unibail-Rodamco-Westfield (URW) has revealed continued growth in store upsizes at its UK centres, as brands increased their focus on creating “innovative store experiences”. Building on a trend established in 2022 at Westfield London and Westfield Stratford City, URW said both centres have seen a surge in demand from retailers seeking…

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