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EE boss Marc Allera is planning to take on Amazon and Currys in a bid to become one of the UK’s biggest sellers of electrical goods, according to This is Money.
According to the outlet, Allera stated that he wants customers to make purchases “every day and every week”.
His new business plan also includes offering clients the option to consolidate numerous Netflix and other subscriptions into a single, paid account through EE.
Additionally, he stated that the business is aiming to become a “one-stop-shop for people who are growing increasingly tired of having to manage numerous subscriptions.”
This comes after Allera felt that there is ‘a gap in the market’ to become a one-stop-shop for electronic devices and subscription services.
The company is also going to start offering all of its home services under the EE name this coming week.
Allera told This is Money: “’We want to be one of the top three retailers for consumer electronics and our priority is to become a ‘viable alternative’ to the big online shopping giants and the High Street rivals such as Argos.”
Earlier this year EE launched its new flagship store, The EE Studio, located in Westfield London, White City.
The launch formed part of EE’s new retail strategy, which seeks to reinvent the role of retail in the telco industry, putting innovation, personal experience, and community front and centre. The new Studio leads the way for the roll out of the new Experience stores, the first of which are due to open in Manchester Trafford Centre, Cardiff and Bluewater in the coming months.
