Dreams
This coverage focuses on Dreams’ operations and strategy within the UK retail sector, offering insights for professionals overseeing store performance, brand development, and omnichannel retail. It examines store openings and closures, marketing initiatives, leadership appointments, and digital commerce strategies — providing context on how the retailer navigates market trends and consumer behaviour to inform strategic decisions.
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Nov- 2025 -18 NovemberOnline & Digital
N Brown appoints Trading and Marketing director
N Brown Group has announced the appointment of Arfan Sabir to its newly-created role of Trading and Marketing director.In his new role, Sabir will bring together N Brown’s Trading and Marketing functions for the first time, creating a more integrated approach that aims to expand its focus on commercial opportunities…
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17 NovemberPeople Moves
Harrods marketing head departs for Christian Dior Couture
Harrods head of marketing Gerard Duran has joined Christian Dior Couture as client marketing director for Europe. Duran spent almost four years leading marketing at Harrods, where he oversaw brand strategy, retail and trade marketing, image and communications, media planning, client engagement and events. He was responsible for developing the…
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Sep- 2025 -12 SeptemberHigh Street
Dreams appoints Siobhan King as chief marketing officer
Bed retailer Dreams has appointed Siobhan King as its new chief marketing officer. King joins from Pocket Marketing Services, where she worked as a freelance consultant from 2022 to 2025. She was previously marketing director at jewellery brand Pandora and earlier held senior roles at Game Digital, Office Shoes, New…
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Apr- 2025 -7 AprilNews-In-Brief
Today’s news in brief-7/4/25
US President Donald Trump has defended his newly announced tariffs, describing them as necessary “medicine” to address trade imbalances. Speaking aboard Air Force One, Trump warned that governments would need to pay “a lot of money” to lift the sweeping tariffs, which include a baseline 10% levy on imports from…
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7 AprilPeople Moves
Dreams appoints Feather & Black GM amid expansion plans
Dreams has appointed Sarah Morgan as general manager of Feather and Black, Dreams’ luxury brand offering. Dreams acquired Feather and Black in July 2020, as part of its long-term strategy to strengthen its premium offering. Since then, it said the brand has played an important part in Dreams’ diversification. Moving…
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Oct- 2024 -30 OctoberNews-In-Brief
Today’s news in brief-30/10/24
Next is on track to surpass £1bn in profits for the first time, following a strong performance in autumn. The fashion retailer revised its full-year profit guidance from £995m to £1.005bn, citing a 7.6% increase in third-quarter full-price sales, exceeding its 5.0% projection. Colder autumn weather contrasted with last year’s…
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30 OctoberDepartment Stores
Dreams opens new premium concept store in East Sheen
Dreams has announced the opening of its new premium concept store in East Sheen, which it said represents the “future of its retail strategy”. The new East Sheen store concept is the first of its kind that is designed specifically for smaller high street locations. Covering 4,000 square feet over…
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Sep- 2024 -30 SeptemberNews
Today’s news in brief-30/9/24
Boohoo is reportedly considering a break-up of its business, following pressure from shareholders to revive the company’s declining fortunes. Boohoo’s share price has dropped by over 85% in the last five years, and the company has faced widening losses. The board is said to be contemplating spinning off its core…
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30 SeptemberHigh Street
Dreams sales jump 2.2% amid record store investment
Dreams has revealed turnover increased by 2.2% to £395.4m for the 52 weeks ending December 2023, following a period of record investment in store expansion and refits and upgrading its technology system. The specialist bed retailer said the performance was underpinned by 4.4% orders like-for-like (LFL) growth and continuous market…
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Jun- 2023 -12 JuneDIY
Dreams appoints new CFO and CIO
Bed retailer Dreams has announced the appointment of Petra Kasperova as the new chief financial officer, effective from the end of June, and Dan West as chief information officer. Kasperova has been promoted to CFO from her role as director of finance and insight, having 19 years of experience at…
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