Dreams
This coverage focuses on Dreams’ operations and strategy within the UK retail sector, offering insights for professionals overseeing store performance, brand development, and omnichannel retail. It examines store openings and closures, marketing initiatives, leadership appointments, and digital commerce strategies — providing context on how the retailer navigates market trends and consumer behaviour to inform strategic decisions.
-
Apr- 2025 -7 AprilNews-In-Brief
Today’s news in brief-7/4/25
US President Donald Trump has defended his newly announced tariffs, describing them as necessary “medicine” to address trade imbalances. Speaking aboard Air Force One, Trump warned that governments would need to pay “a lot of money” to lift the sweeping tariffs, which include a baseline 10% levy on imports from…
Read More » -
7 AprilPeople Moves
Dreams appoints Feather & Black GM amid expansion plans
Dreams has appointed Sarah Morgan as general manager of Feather and Black, Dreams’ luxury brand offering. Dreams acquired Feather and Black in July 2020, as part of its long-term strategy to strengthen its premium offering. Since then, it said the brand has played an important part in Dreams’ diversification. Moving…
Read More » -
Oct- 2024 -30 OctoberNews-In-Brief
Today’s news in brief-30/10/24
Next is on track to surpass £1bn in profits for the first time, following a strong performance in autumn. The fashion retailer revised its full-year profit guidance from £995m to £1.005bn, citing a 7.6% increase in third-quarter full-price sales, exceeding its 5.0% projection. Colder autumn weather contrasted with last year’s…
Read More » -
30 OctoberDepartment Stores
Dreams opens new premium concept store in East Sheen
Dreams has announced the opening of its new premium concept store in East Sheen, which it said represents the “future of its retail strategy”. The new East Sheen store concept is the first of its kind that is designed specifically for smaller high street locations. Covering 4,000 square feet over…
Read More » -
Sep- 2024 -30 SeptemberNews
Today’s news in brief-30/9/24
Boohoo is reportedly considering a break-up of its business, following pressure from shareholders to revive the company’s declining fortunes. Boohoo’s share price has dropped by over 85% in the last five years, and the company has faced widening losses. The board is said to be contemplating spinning off its core…
Read More » -
30 SeptemberHigh Street
Dreams sales jump 2.2% amid record store investment
Dreams has revealed turnover increased by 2.2% to £395.4m for the 52 weeks ending December 2023, following a period of record investment in store expansion and refits and upgrading its technology system. The specialist bed retailer said the performance was underpinned by 4.4% orders like-for-like (LFL) growth and continuous market…
Read More » -
Jun- 2023 -12 JuneDIY
Dreams appoints new CFO and CIO
Bed retailer Dreams has announced the appointment of Petra Kasperova as the new chief financial officer, effective from the end of June, and Dan West as chief information officer. Kasperova has been promoted to CFO from her role as director of finance and insight, having 19 years of experience at…
Read More » -
8 JunePeople Moves
Bensons for Beds appoints chief retail officer
Bensons for Beds today has confirmed the appointment of Paul Owen to join its leadership team as chief retail officer. Owen will join Bensons after almost three years as board member and director of store operations for Magnet Limited. The group said he has “significant experience” of the bed and…
Read More » -
Nov- 2022 -23 NovemberHigh Street
Dreams provides £5m cost of living support package for staff
Bed retailer Dreams has announced that it is providing support for its staff during the cost of living crisis, starting with a £5m package as part of its “people first strategy”. The company plans to advance a pay raise that was due in April 2023 to December 2022. The pay…
Read More » -
May- 2021 -27 MayHigh Street
Tempur Sealy to acquire Dreams for £335m
Tempur Sealy International, a global bedding provider, has announced an agreement to acquire specialty UK bed retailer Dreams for $475m (£335m). The deal, which will take place between Tempur and an affiliate of Sun Capital Partners, is set to accelerate the group’s growth the the UK bedding marking. Acting as…
Read More »
- 1
- 2