Currys
This coverage examines Currysโ operations and strategy within the UK retail market, focusing on store performance, online initiatives, product ranges, marketing campaigns, financial results, and leadership decisions. Reporting highlights how Currys navigates technological change, consumer demand, and competitive pressures โ providing insight for executives, managers, and professionals in electronics, appliances, and omnichannel retail.
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Feb- 2019 -6 FebruaryElectrical
Currys PC World scolded by ASA over 10% off sale
Currys PC World has been reprimanded by the Advertising Standards Authority (ASA) over a โ10% off marked priceโ sale, which โmisleadinglyโ suggested โa genuine saving was availableโ according to the regulator. A complainant told the ASA that they understood that the Samsung Family Hub American-Style Smart Fridge Freezer had been…
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Jan- 2019 -17 JanuaryEconomy
Smartphone shopping to reach record usage in 2019
In 2019, and for the first time ever, consumers will be as likely to shop on their smartphones as they would a laptop or desktop, according to research by price comparison and switching service, uSwitch.com. Shoppers plan to spend ยฃ25bn using their smartphones this year, a ยฃ10bn rise on 2018.…
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Dec- 2018 -11 DecemberGovernment
Major retailersโ e-receipts โmay break data protection rulesโ
New research has found that major retailers โmay break data protection rulesโ for sending promotional marketing to shoppers who had asked for no promotional emails. The research by Which?, saw mystery shoppers sent to 11 retailers: Topshop, Clarks, Gap, New Look, Dorothy Perkins, Arcadia Group (Miss Selfridge, Outfit, Burton), Schuh,…
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Nov- 2018 -21 NovemberHigh Street
87% of Black Friday prices โarenโt the cheapest of the yearโ, says Which?
A year-long investigation by consumers association Which? has found that Black Friday prices โarenโt the cheapest of the yearโ, and said shoppers could get a better bargain if theyโre willing to wait. The group tracked product prices for 12 months, and found that 87% were the same price or cheaper…
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Jun- 2018 -13 JuneElectrical
Dixons Carphone admits to customer data breach
Electronics retailer Dixons Carphone has admitted to a customer data breach in which hackers gained access to 5.9 million payment cards and 1.2 million personal data records. Those behind the hacking, which began in July last year, had tried to access one of the processing systems of Currys PC World…
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Mar- 2018 -16 MarchElectrical
Currys PC World criticised for โrip offโ add-on charges
Currys PC World has been criticised for pushing customers into paying up to ยฃ40 extra for pre-setup laptops that they did not request. More than 100 customers complained to consumer watchdog Which? about the practice. Despite ordering the laptops online or in store for an advertised price, consumers were then…
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5 MarchAdvice
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are completely new to it or those who have little experience in running a retail PPC account. So weโre taking a look at some of the common PPC challenges facing retailers…
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