Black Friday
This coverage examines Black Friday’s impact on the UK retail sector, focusing on sales performance, promotional strategies, consumer trends, supply chain pressures, and operational planning. Reporting provides insights into how retailers prepare for and execute campaigns, manage demand, and assess outcomes — offering valuable context for executives and managers navigating peak trading periods.
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Jul- 2018 -18 JulyAdvice
Ten ways to outperform 2017’s Black Friday retail success
It may be a relatively recent entry in the UK retail calendar, but Black Friday looks set to take the country by storm this November. In 2017 spending was up 8% and transaction numbers a sizeable 32%. For retailers who get their strategy right, 2018 is an opportunity to generate…
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13 JulyHigh Street
Poundworld to shutter a further 80 stores
The administrators of Poundworld, Deloitte, have announced a further 80 store closures, in addition to the closure of 25 stores announced on 10 July 2018. The shuttering of these 80 stores will be phased from Friday 20 July to Sunday 22 July, reducing the number of open stores to 230.…
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11 JulyOnline & Digital
UK retailers ‘hijack’ Amazon Prime Day
UK retailers have attempted to ‘hijack’ Amazon Prime Day by offering discounts in the run up to the sale event. According to retail sales aggregator LovetheSales.com, 30% more discounted products are currently available to consumers than usual at this time of year. The company has suggested that this “unusual discounting”…
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May- 2018 -18 MayAdvice
Retailers Guide to PPC Ad Scheduling
Ad scheduling is not uncommon in the retail sector, and almost all PPC managers will use this tool to their advantage; it allows you to choose specific hours and days of the week that you would like your ads to run. It’s unlikely that you will run your AdWords account…
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Apr- 2018 -10 AprilAdvice
Are you maximising paid search?
Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they also bring with them increased competition as the sector ramps up paid search activity consecutively. The key to success over competitors lies in smart forward planning and specifically, maximising these…
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Mar- 2018 -7 MarchComment
Technology – the key to truly seamless, frictionless shopping
In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient…
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Feb- 2018 -28 FebruaryAnalysis
Cyber security threats in retail
Retailers have had little choice but to transform their IT infrastructure as customers increasingly move to online shopping and high street-based revenues decline. Retailers and most of their customer interactions and data are now online and as such, many retailers are adopting Cloud for some, or all, of their customer-facing…
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8 FebruaryAdvice
Five ways paid search can help retailers maximise sales events
Accounting for an estimated £8bn sales in 2017, Black Friday is a firm fixture on the retail calendar, even stealing sales from more traditional Christmas spending (December spending fell by 1.5% according to ONS). Having merged into Cyber Monday, the most effective ‘Black Fridays’ last year were actually week-long events,…
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6 FebruaryAdvice
Popping Off? The pop-up shop looks set for a revival in 2018
While some of the UK’s favourite brands experienced a dip in footfall and an increase in online sales over the 2017 festive period, the death of the high street is a long way off. This is partly due to the habits of younger shoppers, whose interest in creating “experiences” has…
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Jan- 2018 -19 JanuaryEconomy
December 2017 sees retail sales slump
The Office for National Statistics (ONS) has revealed that December 2017 had the weakest retail sales in over four years. The quantity of items bought in December decreased by 1.5% when compared with the stronger sales in November 2017. Although retail sales increased by 1.3% in December compared with the…
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