ASOS
This coverage analyses ASOS’s business strategy, market performance, and role within the UK retail industry. Reporting covers financial results, e-commerce initiatives, supply chain developments, marketing campaigns, product launches, and leadership decisions. With a focus on commercial outcomes and operational strategy, it provides valuable insights for retail executives, brand managers, and professionals monitoring online fashion retail and digital transformation.
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Dec- 2022 -9 DecemberPeople Moves
Gymshark appoints Laura Hagan as CPO
Gymshark, the fitness community and apparel brand, has revealed Laura Hagan is to join the firm in January 2023 as its new chief people officer (CPO). Hagan is the latest in a recent spate of senior appointments at Gymshark, following Mat Dunn joining from Asos as CFO, John Douglas joining…
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2 DecemberClothing & Shoes
Asos interim CFO to step down
Asos has announced that the interim chief financial officer, Katy Mecklenburgh, will step down from her role at the company for the CFO position at Softcat plc. It is reported that Mecklenburgh will continue in her current role at Asos for the next six months, which is the agreed terms…
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Nov- 2022 -1 NovemberClothing & Shoes
Asos to axe 100 roles
London-based fashion retailer Asos is planning to axe 100 job roles, following a £32m pre-tax loss this year. It is reported that the retailer, which is thought to have approximately 3,300 people on its payroll, will decide which roles to cut back on next week following the launch of a…
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Oct- 2022 -24 OctoberClothing & Shoes
Frasers acquires stake in Asos
Mike Ashley’s Frasers Group has reportedly snapped up a stake in embattled online retailer Asos. Frasers notified Asos it had become a “significant” shareholder late on Friday of last week (21 October). It is believed the move will make Frasers the fourth biggest shareholder at around 5% but still significantly…
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19 OctoberClothing & Shoes
Asos profits plunge 105% as group outlines turnaround strategy
Asos has seen its profits plummet 105% to a loss of £9.8m in its latest full-year results, down from profits of £190.1m, as customers reigned in their spending amid the cost of living crisis. The group noted consumer behaviour underwent a “marked change” from April 2022 when consumers faced accelerating…
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17 OctoberHigh Street
Asos enters final stages of financial amendment
Online fashion retailer Asos has said it is in the final stages of agreeing an amendment to the future financial covenants in its revolving credit facility. It comes after Sky News reported that banks including Barclays, HSBC and Lloyds Banking Group were lining up AlixPartners and law firm Clifford Chance…
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Sep- 2022 -28 SeptemberHigh Street
Gymshark poaches Asos CFO
Gymshark has announced that Mat Dunn is to join as its new chief financial officer (CFO), effective early 2023, who joins from his role as CFO at Asos. He will be replacing outgoing CFO Philip Daw, and is the latest in a recent spate of senior appointments at Gymshark, following…
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21 SeptemberAnalysis
Inflation, fast fashion and how to keep shoppers in a recession
According to the Office for National Statistics (ONS), inflation is back in the single digits in August after it rose to worrying heights in July. However, despite its fluctuations, inflation has remained at record-breaking levels, damaging profits for affordable fashion retailers among others in different sectors. According to Fashion Network,…
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9 SeptemberClothing & Shoes
Asos hit by weak August sales as inflation weighs on shoppers
Asos has cautioned over profits after sales fell below expectations in August as it warned consumers may be reducing their spending due to the cost of living crisis. The online fashion giant said it saw “good growth” in June and July and expects total sales for the year ended August…
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Aug- 2022 -30 AugustAnalysis
Why the fashion industry is edging into beauty
Fashion brands have always been intertwined with the beauty industry as they historically benefitted from the same demographic of female consumers. Luxury fashion brands such as Valentino, Giorgio Armani and Saint Laurent have been selling cosmetics since the 60s and 70s, with most finding a niche in producing luxury scents…
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