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Analysis

Why the fashion industry is edging into beauty

Big names in retail have increasingly turned their eye to beauty products, including such names as Boohoo, who launched its own cosmetics line back in 2017 and recently acquired a 7.1% share in Revolution Beauty. We explore why this may be a positive move for big name brands.

Fashion brands have always been intertwined with the beauty industry as they historically benefitted from the same demographic of female consumers. 

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