Adidas

This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.

  • Oct- 2024 -
    16 October
    Clothing & ShoesAdidas increases full-year guidance after better than expected Q3

    Adidas increases full-year guidance after better than expected Q3

    Adidas has revealed that it has increased its full-year guidance following a better than expected performance in Q3. Adidas now expects its full-year revenues to increase by 10% on a currency neutral basis, up from high single digits, after a better than expected Q3. Alongside this, the company now expects…

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  • Sep- 2024 -
    23 September
    Clothing & ShoesBerghaus opens store at Gloucester Quays

    Berghaus opens store at Gloucester Quays

    Outdoor brand Berghaus has opened its second standalone UK store at Gloucester Quays.  The new Berghaus store has opened opposite Adidas, delivering its outdoor-focused philosophy and signature range of performance gear to the South West in a standalone store for the first time.  Designed to ensure proper support for outdoor…

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  • 9 September
    NewsGymshark appoints new chief people officer

    Gymshark appoints new chief people officer

    Gymshark has announced the appointment of Sian Keane to the role of chief people officer.  Keane is the latest in a series of senior appointments at Gymshark, following Mat Dunn joining from Asos as chief financial officer, Carly Natalizia (formerly O’Brien) joining from The Very Group as chief digital officer…

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  • 2 September
    People MovesUnder Armour appoints Franck Denglos as VP of Commercial for EMEA

    Under Armour appoints Franck Denglos as VP of Commercial for EMEA

    Under Armour has announced the appointment of Franck Denglos as vice president of Commercial for Europe, the Middle East, and Africa (EMEA). With 25 years of experience in the sports, lifestyle, and fashion industries, it said Denglos brings a wealth of expertise in driving commercial success and strategic growth to…

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  • Aug- 2024 -
    8 August
    NewsToday’s news in brief-8/8/24

    Today’s news in brief-8/8/24

    Deliveroo has reported a return to profit in the first half of the year, with earnings reaching £1.3m, a significant turnaround from a loss of £82.9m in the previous year. This success was driven by enhanced consumer retention and expanding partnerships with retailers. Key metrics include a 6% increase in…

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  • 8 August
    Sport & LeisureGo Outdoors to open biggest store in Europe

    Go Outdoors to open biggest store in Europe

    Go Outdoors has announced that it is set to open the largest outdoor store in Europe at the Vangarde Shopping Centre in York on 23 August 2024. The record breaking store boasts 125,000sq. Ft of space with over 380 brands and 30 branded concession areas. These branded areas will include…

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  • 7 August
    Sport & LeisureCastore secures 10-year lease at Derbion

    Castore secures 10-year lease at Derbion

    Sportswear brand Castore has signed a 10-year lease for a 1,771 sq ft unit at Derbion on the second level of the centre next to Foot Locker.  It comes as Derbion’s JD store will be doubling the size of its current unit to a 20,175 sq ft space that will…

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  • 1 August
    NewsAdidas revenues jump 11% in Q2

    Adidas revenues jump 11% in Q2

    Adidas’ currency-neutral revenues increased 11% in the second quarter of 2024, driven by the “strong momentum of the underlying business”.  In euro terms, revenues grew 9% to €5.8bn (£4.8bn). Operating profit amounted to €346m (£292m), reflecting an operating margin of 5.9%. Footwear revenues in Q2 increased 17%, driven by the…

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  • Jul- 2024 -
    17 July
    Clothing & ShoesBerghaus to open new store in Gloucester Quays

    Berghaus to open new store in Gloucester Quays

    Outdoor brand Berghaus has signed a new location at Gloucester Quays for its second standalone UK store.  Launching this summer in a 2,117 sq ft store opposite Adidas, the outdoor brand will cater to activities including walking, mountaineering, and climbing, with a wide selection of clothing, footwear and equipment for…

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  • 17 July
    Clothing & ShoesAdidas raises FY guidance following ‘better-than expected’ trading

    Adidas raises FY guidance following ‘better-than expected’ trading

    Adidas has raised its full-year guidance following “better-than-expected” performance during the second quarter of the year.  Preliminary results show that the sportswear brand operating profit in Q2 increased to €346m (£290m), up from €176m (147m) in 2023, including a contribution of around €50m (£41m) from the sale of parts of…

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