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Mar- 2018 -28 March
The bull’s eye for cyber criminals: PoS Systems
Point of Sale (Pos) systems that take payments for goods and services for the hospitality and retail industries really serve as the point-of-strike for cyber criminals stealing credit card information. Applebee’s, a popular restaurant chain, is the latest to find malware on their PoS systems that infected more than 160…
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27 March
GDPR could be the best thing to happen to your customer experience
On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force across the EU. It is the biggest change to data protection laws in Europe since the 1995 introduction of the European Union (EU) Data Protection Directive. Since its creation in 1995, the amount of digital information…
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26 March
Imagined ownership: four steps to nudge customers closer to purchase
Lately, when opening the Asos app on my phone, I’ve been struck by how keenly they’re pushing their ‘try before you buy’ scheme. “30 days: no fees, no interest,” the app boasts. And just the other day, a colleague told me about arriving home to find her husband trying on…
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23 March
Gender pay gap reporting: Why you should see it as an opportunity
With just less than a month until the gender pay gap (GPG) reporting deadline, less than 15% of eligible organisations have published their results, with some experts predicting that a sizeable proportion will fail to make the early-April cut-off. No doubt many employers view GPG reporting as an administrative headache…
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22 March
How the personal touch drives retail success
Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice to have’, are now essential. Indeed, brands looking to succeed in this changeable marketplace, must create personalised experiences through the customer journey to meet rising expectations. Those that do it…
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20 March
Generation Z: The future of bricks-and-mortar?
Generation Z is often perceived as the age group ready to knock the final nail into the coffin of the High Street. Having lived throughout the largest technological boom in history, and spent a large chunk of their lives living vicariously through their phone, one could expect a complete disinterest…
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19 March
How to ensure GDPR doesn’t kill your data capture efforts
Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the end of useful data. There are still ways in which businesses can continue to gather useful data and, crucially, help gain customer trust at the same time. Here are the…
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16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They represent a consistent percentage of AdWords traffic for most retailers, and as such it’s vital that you set up and optimise your Google Shopping Campaign effectively, in order to compete…
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14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically on affluent consumers (defined as internet users aged 16-64 that fall into the upper quintile of GWI’s social grading segmentation). The research found that direct communication from brands is very…
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13 March
The rise of automated customer care
In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective ways to provide rapid customer service while maintaining a quality customer experience. We’re seeing a move from focusing on customer experience, to customer convenience. According to cloud computing company Salesforce,…
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