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Jun- 2018 -15 June
Why CSR is good for business as well as the environment
No longer are the social and environmental activities of businesses treated as additional or voluntary projects. Corporate Social Responsibility (CSR) and triple bottom line (TBL) accounting now form a key part of core business models. Triple bottom line accounting incorporates profit, people and the planet, also referred to as the…
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14 June
How to use the peak-end rule as a framework for a strong customer journey
Last week my partner and I went to a new casual-dining place near our flat. It’s the kind of place that’s been cropping up all over London lately: small, obsessively designed, serves mostly vegan burgers. He went in to order while I waited on a bench outside. Minutes passed, then…
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13 June
Narrowing the split: The gender pay gap in e-commerce
The gender pay gap has been a topic of conversation throughout 2018 with the heightened publicity surrounding the BBC’s salaries, and over 10,000 UK firms including JP Morgan and Ryanair, exposing the extent of its salary differences just last month. The pay gap is clearly an issue across a number…
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12 June
Fast Fashion: The global battle
The fast fashion landscape is a crowded space. Spend a couple of minutes on a train platform, browsing Instagram, scrolling through Twitter or watching YouTube and the vast array of adverts, celebrity endorsers, vloggers and other assorted brand affiliates makes it clear that a fierce battle for the wallets of…
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11 June
SEO: Tools and techniques to maximise SEO in 2018
Driving visibility and organic traffic for your website through optimised SEO is becoming increasingly difficult. However, there are tools and techniques that will have a significant impact. In response to changes throughout 2017, and with the roll out of the mobile first index (which affects how your website ranks across…
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8 June
Rebranding the high-street – the experience way
“Britain’s ‘doomed’ high street to see 100,000 shops close by 2022 unless action taken now” read one national media headline recently. Another article reported that the number of store openings on Britain’s high streets has fallen to a seven-year low, driven by the growth of online shopping and a shift…
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6 June
Enabling an augmented reality for retailers
There is no getting away from the fact that consumer expectations are higher than ever when it comes to their buying experience, be it an online sale or a physical transaction taking place within a brick and mortar shop. However, retailers have been slow to adopt and integrate new and…
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5 June
The scale of retailers’ underpreparedness
Against the backdrop of compressed margins and relentless competition from the large retailer players such as Amazon, and with more than 45,000 retailers reporting to be in financial distress, it’s no exaggeration that the retail landscape is now a battle for survival – with omnichannel at the epicentre. We recently…
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4 June
Retail and ROI: how to minimise cost and maximise value
In the current retail environment, major players all over the UK are closing stores – including House of Fraser, New Look, and Marks & Spencer. Given this state of affairs, it’s more important than ever before for retailers to maximise their marketing investment for greater return on investment (ROI). And…
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1 June
Why you should take business advice from psychologists, not economists
In 1980, economics students at Harvard walked out of a class and refused to return. They were striking to protest their belief that the standard economics they were being taught had an inherent bias which affected students, their universities, and society at large. What was this inherent bias? And were…
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