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Nov- 2018 -7 November
Digital-first retailers cannot overlook payments
Despite the retail industry being worth £366bn to the UK in 2017, the traditional high street has struggled this year. Chancellor Philip Hammond announced a financial package that includes £900m in business rates relief for nearly 500,000 small businesses, and a pot of £650m to rejuvenate high streets. But in…
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6 November
Tackling the serial returner – time to ban them?
I think like most online and brick and mortar stores, we’ve noticed an increasing challenge with serial returners. We sell high-end fashion and designer clothing and while our returns rate remains low, particularly compared to industry standards, it’s an issue which has become gradually more problematic for us over time…
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1 November
Why retailers need to be aware of the potential for bias in AI
Artificial intelligence is distinguished from simpler forms of automation by its ability to learn from its experiences with people. However, at its core, AI is simply an algorithm programmed by humans. While an algorithm can’t be inherently prejudiced, the people who created it may be. They might not mean to…
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Oct- 2018 -31 October
How internal collaboration can unlock the best ecommerce experience
With online shoppers in the UK making 80% of retail purchases online, ecommerce managers can’t afford to adopt a ‘let’s hope for the best’ mentality when it comes to their website infrastructure. Not only would a crash reflect badly on the brand, but the downtime could mean lost revenue and…
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30 October
How to drive customer loyalty
With new restaurants opening what seems like every other day and more and more shoppers going online, customer loyalty is becoming increasingly important. Eloise Sheppard, managing director of Call Systems Technology, has been getting to the heart of what really matters to consumers and offers her top tips on driving…
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29 October
Why your Google Shopping strategy is failing and how to fix it
It’s no secret that the UK’s online sales are booming, continuing to increase year-on-year as a percentage of overall sales – but many retailers are failing to capitalise on one of online retailer’s most effective channels, Google Shopping. According to the Office of National Statistics (ONS), almost one in five…
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26 October
The importance of cyber security
Email has now become one of the most vital tools of communication, essential in our everyday lives and relied upon for both personal and professional use. It comes as no surprise that approximately 269 billion emails are sent daily and this figure will continue to grow by an estimated 4%…
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25 October
Making Data Work: The real-time benefits of real-time data
Data has always had an important role in retail. From shaping decision-making on stock control and pricing, to influencing marketing, and informing sales strategies, it’s all about the insights that this information can provide. Two key areas where data plays an even greater role today are customer experience and loyalty.…
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24 October
Four golden rules for influencer marketing in retail
Influencer marketing has come under fire recently, with some brands publicly moving away from the influencer market and other major companies, like Unilever, calling for more transparency across the board and P&G actively investigating. The fraud risk from fake followers (as much as 78% for the Ritz-Carlton hotel group influencers,…
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23 October
Is free delivery becoming the ‘disposable coffee cup’ of the retail world?
One of the biggest environmental challenges of our world is the disposable coffee cup. What was once seen as a helpful solution to the globe’s growing desire for hot drinks on-the-go has since been proven as having a catastrophic impact on our environment. In fact, in 2017 it was reported…
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