Analysis
Tackling the serial returner – time to ban them?
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/05/cell-phone-1049899_960_720-e1525857225547-780x470.jpg?lossy=1&strip=1&webp=1)
I think like most online and brick and mortar stores, we’ve noticed an increasing challenge with serial returners. We sell high-end fashion and designer clothing and while our returns rate remains low, particularly compared to industry standards, it’s an issue which has become gradually more problematic for us over time – and one I predict will continue to snowball in future.
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