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Dec- 2018 -19 December
How retail marketers can cut the cost of Christmas
Christmas is an expensive time of year for everybody – particularly retail businesses as competition intensifies around the seasonal period. In fact, brands spent a record £6bn on Christmas advertising alone last year. That’s not to mention the cost of Christmas-themed point-of-sale materials, seasonal collateral, digital elements, visual merchandising and…
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18 December
Why automation is a crucial opportunity for retailers
It doesn’t take an expert to tell you how prevalent automation is right now in British industries. We’ve all ‘self-scanned’ in the supermarket, engaged with online help desks and know that the industrial production line is now more a robotic parade than a human process. But, while there’s no denying…
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17 December
Balancing Christmas demand with employee needs
With the countdown to Christmas now on, the retail industry is reaching the height of this years’ busiest shopping period. With Christmas spending hitting a record £50bn in the UK last year, it’s a frantic time for those working in the sector. In fact, our own research highlighted that almost…
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14 December
How can e-tailers transform the high-street?
While 14 shops close every day in the UK, a number of e-tailers are moving into the physical retail space trying their hand at bringing the online experience offline via immersive and experiential activations. This is hardly surprising, given shoppers continue to crave real-life, tangible experiences. But what does this…
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13 December
The problem with excess stock (and how to avoid it)
There are close to 300,000 retail outlets currently operating in the UK. The pressure is on to not only deliver exceptional customer service, but to stock products that stand out against the competition. The process of sourcing and buying products requires adequate research. Too often, retailers fall into the trap…
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12 December
Turn Golden Quarter ‘flings’ with customers into long term relationships
The Golden Quarter presents brands and retailers with multiple opportunities to engage with shoppers and ultimately boost sales. However, the true winners of this peak shopping season aren’t those that only see sales spike on Black Friday or Cyber Monday. Instead, it’s those that use the quarter to turn their…
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11 December
How to deal with ‘buyer’s remorse’ amidst the Christmas shopping frenzy
With Christmas quickly approaching, footfall in shops rising and clicks online increasing, customers are rushing to grab the best Christmas presents and deals in the seasonal sales. Customers in store and online are acting on highs of adrenaline as they find a not-to-miss item leading to quick, impulsive purchase decisions…
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10 December
How supermarkets are tackling the waste problem
Waste is evidentially a huge problem in the UK, which hasn’t gone unnoticed by Theresa May who pledged to eliminate plastic by 2042. Iceland is one supermarket that is already preparing to make the appropriate changes to get rid of plastic from their branded products — with an aim of…
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7 December
A five-step guide to becoming data-driven
In today’s hyper-competitive retail market, successful decision making needs to be founded on data. Now that readily available tools can assist in making data-driven decisions, retailers can no longer afford to rely solely on instinct and experience. And yet, many organisations feel that they are lagging, and consider the shift…
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6 December
It’s not too late for the high street to make a success of Christmas
Black Friday is over and retailer’s sights are now being set on the Christmas rush, as retailers look to capitalise on demand for presents, food and drink, decorations and all manner of other festive paraphernalia. Good cheer abounds, year-end bonuses are still prevalent in many sectors, and consumers are often…
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