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The future of advertising creativity in retail

One of the questions that I get asked time and again is: What is the future for advertising creativity in a retail world that is more and more being driven by data? It’s a tough one to answer but a guy called John Wanamaker – who was a US merchant…

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The click-and-collect phenomenon

The UK retail landscape is facing unprecedented pressures as British shopping habits continue to undergo a radical transformation. With consumers crying out for a more interactive, seamless and personalised experience in-store, it can be difficult for retailers to know how to keep footfall. Through merging the best of digital and…

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Reimagining the retail bridge between online and offline shopping

The rise of retail giants like Amazon is a widely documented trend with many digital, built-in-the-cloud market entrants having overtaken and displaced the entrenched high street brands we’ve loved and are now losing. However, as more bricks-and-mortar retailers expand their e-commerce offerings and online giants increasingly begin to physically ‘set…

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Personalisation is the key to lasting customer loyalty in fashion

Fashion is a fundamental form of human self-expression, so it makes sense that searching for the right clothes and shoes should be inspiring and delightful. All too often, however, retailers and brands allow complexity to spoil this experience, leaving customers confused and frustrated to grapple with the countless options, permutations…

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Delivering ROI in B2B e-commerce

The importance of e-commerce in the B2B landscape is growing exponentially. In the past, digital commerce used to be an afterthought for wholesalers but it is now the dominant sales channel for B2B vendors. In fact, research from Forrester found that 54% of these businesses deem their website to be…

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Women in retail – advice from a female store manager

When it comes to the boardroom, retail may still be a male-dominated world, but there have been a lot of positive changes in recent times in this regard. I’ve worked in a variety of retail roles at Sofology over the course of the past eight years, progressing to my current…

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Are retailers too focused on Christmas advertising?

Now we are almost a quarter of our way into 2019, it’s interesting to look back at retailers’ advertising techniques from the festive season. Nowadays, Christmas wouldn’t be complete without the anticipated launch of retailers’ blockbuster ads – for 2018, John Lewis collaborated with Elton John and Sainsbury’s aired a…

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What will a no-deal Brexit mean for retail?

We’re now just one month away until Britain leaves the European Union and we appear no closer to knowing whether we’ll be departing with a deal or without one. One sector which is set to bear the brunt if we leave without a deal is retail. In a report by…

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Evolving employment laws – the future of workers’ rights

Since 2010, the UK has experienced lower unemployment rates across every region, underpinned by a strong and innovative labour market that has seized on the opportunities offered by new technologies, emerging business models and changing ways of working. Wages are currently growing at their fastest pace in almost a decade,…

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How can small businesses prepare for Brexit?

Unfortunately one of the most significant problems regarding Brexit is the uncertainty. It was in 1973 that the UK, along with Denmark and Ireland, joined the European Economic Community – as the EU then was. This was a time when the political, cultural and economic landscape was vastly different. As…

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