Reimagining the retail bridge between online and offline shopping
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The rise of retail giants like Amazon is a widely documented trend with many digital, built-in-the-cloud market entrants having overtaken and displaced the entrenched high street brands we’ve loved and are now losing. However, as more bricks-and-mortar retailers expand their e-commerce offerings and online giants increasingly begin to physically ‘set up shop’ in local malls and high streets, the lines between offline and online retail are fast becoming blurred.