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Apr- 2019 -30 April
Why DTC brand Harry’s needs to think like a publisher
Last week, direct-to-consumer (DTC) shaving brand Harry’s teamed up with Boots in a move to widen its distribution channels and routes to market. The idea isn’t new – I took a similar approach more than 20 years ago for Sky, distributing set top boxes and subscriptions through retail and shopping…
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29 April
The subscription economy
Global spending on subscription-based services and products is booming, powered by an ever-growing range of brands offering everything from media content, to specialist food and drink, apparel, and cosmetics. Initially these existed in the realm of pioneering startups offering niche services and products. Now global retail giants are scrambling to…
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26 April
Beating the retail downturn: three lessons from Dunelm
We are clearly amidst challenging times for high street retailers at the moment, with Brexit uncertainty coupled with increased competition from online pureplays putting substantial pressure on the UK’s retail businesses. Recent figures from the British Retail Consortium and KPMG revealed that sales growth dropped to 0.5% in the year…
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25 April
In-house or outsource – the GNFR conundrum
The retail sector is undergoing unprecedented change and while this is bringing amazing opportunities in the customer experience space, it also means that budgets continue to be squeezed in the drive for operational efficiencies. Goods not for resale (GNFR) is an often-overlooked area of retail that when managed properly, offers…
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24 April
Making faux-neon signs work for modern retailers
It’s no secret that bricks and mortar businesses need to do all they can to stand out in the modern retail landscape. But how they achieve this is becoming harder to grasp, as consumer shopping habits and industry trends are increasingly difficult to predict. Supplying innovative and high-quality products is…
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23 April
Adding a personal touch to online retail experiences
As the retail sector advances through the digital shift, consumers are demanding speed, convenience and value for money as part and parcel of their shopping experiences. As a result, retailers are faced with the ever-growing challenge of delivering on complex customer requirements, while also maintaining the personal connection that has…
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18 April
Why brands should focus on the long game and not an Easter miracle
As we all look forward to the long Easter weekend, retailers will be particularly excited. Many of us will use one of our extra days of freedom to indulge in a little retail therapy – whether on or offline. But my advice to retailers and their marketers this Easter is…
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17 April
How retailers can make the most of gifting occasions this spring
Spring is a key sale-boosting period for the retail sector. Indeed, recent data suggests that Easter alone is worth almost £600m to retailers. That’s in addition to general ‘spring’ shopping occasions which are based around the start of a new season – for example, families looking to spring clean the…
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16 April
The future of wireless retail technology
Digital transformation, although a term thrown around a lot within all industries, refers to changes made to business models in order to keep up with changing consumer behaviours. This comes as a reaction to digital developments across the board that means businesses can streamline processes, to provide a more effective,…
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15 April
An opportunity for fashion retailers to shine
Almost everywhere we turn there are proclamations of retail doom, high street downfall and talk that things have never been so tough. Just last month, the fashion retailer Select announced that it was preparing to call in the administrators, putting 2,000 jobs at risk. However, there has also been some…
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