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Nov- 2023 -17 November
A guide to offering financing options
Understand the benefits Familiarise yourself with the benefits of offering financing options, such as increased sales, higher average order values, improved customer loyalty, and a competitive edge in the market. Choose the right financing solutions Select financing options that align with your target audience and product offerings. Options may include…
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16 November
A guide to affiliate marketing
Understand affiliate marketing Start by gaining a thorough understanding of what affiliate marketing is and how it works. In essence, it’s a performance-based marketing strategy where affiliates promote your products or services in exchange for a commission. Set clear goals Define your affiliate marketing objectives. Are you looking to increase…
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15 November
The dos and don’ts to effective retail signage
Do keep it clear and concise Craft messages that are easy to read and understand at a glance, so use simple language and avoid clutter. Do maintain consistency Ensure that your signage aligns with your brand’s visual identity, including colours, fonts, and logo usage. Do prioritise visibility Place signage where…
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14 November
A guide to SMS marketing
Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build your SMS subscriber list Encourage customers to opt in to your SMS marketing by offering incentives like discounts, early access, or exclusive content. Segment your audience Divide your SMS subscriber…
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13 November
How to implement a subscription model
Define your subscription offering Start by identifying what products or services you can offer through a subscription model. This could include curated product boxes, exclusive access, or regular replenishments. Understand your target audience Develop a deep understanding of your target audience’s needs, preferences, and purchasing behaviour to tailor your subscription…
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10 November
Ways to build a brand community
Define your brand identity Start by defining your brand identity, values, and mission. What makes your retail brand unique, and what do you stand for? Understand your target audience Develop a deep understanding of your target audience, including their demographics, behaviours, preferences, and pain points. Choose the right community platform…
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9 November
How to manage peak shopping seasons
Early planning and forecasting Begin planning for peak seasons well in advance by using historical sales data, market trends, and consumer behaviour to forecast demand and inventory needs. Inventory management Implement a robust inventory management system to ensure you have the right products in stock without overstocking, so use just-in-time…
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7 November
A guide to personalisation
Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and preferences to create personalised experiences. Tailor product recommendations Leverage customer data to provide personalised product recommendations on your website, in emails, and within your physical store. Use algorithms and machine…
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6 November
Can Asos turn around its spiral into widening losses?
If Asos’ estimations are correct, the online fashion retailer will be facing its second year of falling sales as big as 5% to 15% in FY24. Business has looked bleak for the retailer, and as of 3 September, its loss-before-tax widened to £296.7m, UP from a loss of £31.9m in…
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3 November
How to launch a pop-up shop
Define your goals and objectives Clearly outline your goals, whether they are to boost brand visibility, test a new market, liquidate excess inventory, or create a memorable shopping experience. Choose your pop-up shop location Select a high-traffic area that aligns with your target audience. Consider malls, event venues, vacant storefronts,…
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