Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Do keep it clear and concise
Craft messages that are easy to read and understand at a glance, so use simple language and avoid clutter.
Do maintain consistency
Ensure that your signage aligns with your brand’s visual identity, including colours, fonts, and logo usage.
Do prioritise visibility
Place signage where it’s easily visible to customers, ensuring it’s not obstructed by displays or obstacles.
Do use high-quality materials
Invest in durable and high-quality materials to ensure your signage remains in good condition and represents your brand well.
Do leverage contrast
Use contrasting colours to make your text and visuals stand out, because high contrast enhances readability.
Do highlight promotions and sales
Emphasise promotions, discounts, and sales prominently on your signage to attract attention.
Do offer directional signage
Provide directional signage to guide customers through the store, especially in larger or complex layouts.
Do create seasonal signage
Design seasonal and holiday-themed signage to keep your store fresh and engaging throughout the year.
Do utilise digital signage
Consider using digital signage to display dynamic content, promotions, and real-time information. You should also regularly inspect signage for wear and tear and replace or update as needed.
Don’t overcrowd with information
Avoid overcrowding your signage with excessive information. Focus on the most important message.
Don’t use inconsistent fonts and colours
Maintain a consistent font and colour scheme across your signage to avoid confusion.
Don’t neglect visibility from a distance
Ensure that your signage remains visible from a distance, not just up close.
Don’t block traffic flow
Don’t place signage in a way that obstructs customer traffic or creates congestion.
Don’t neglect seasonal updates
Remember to update signage for new seasons, holidays, or changing promotions.
Don’t ignore lighting
Ensure proper lighting for indoor and outdoor signage to maintain visibility, especially during evening hours.
Don’t print low-quality signage
Don’t compromise on print quality; it can affect readability and the overall impression of your brand.
Don’t overlook mobile optimisation
Make sure your signage is legible and effective for both mobile and in-store shoppers.
Don’t skimp on maintenance
Neglecting the maintenance of signage can lead to a shabby appearance and an unfavourable impression.
