Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Nov- 2023 -14 November
A guide to SMS marketing
Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build your SMS subscriber list Encourage customers to opt in to your SMS marketing by offering incentives like discounts, early access, or exclusive content. Segment your audience Divide your SMS subscriber…
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13 November
How to implement a subscription model
Define your subscription offering Start by identifying what products or services you can offer through a subscription model. This could include curated product boxes, exclusive access, or regular replenishments. Understand your target audience Develop a deep understanding of your target audience’s needs, preferences, and purchasing behaviour to tailor your subscription…
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10 November
Ways to build a brand community
Define your brand identity Start by defining your brand identity, values, and mission. What makes your retail brand unique, and what do you stand for? Understand your target audience Develop a deep understanding of your target audience, including their demographics, behaviours, preferences, and pain points. Choose the right community platform…
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9 November
How to manage peak shopping seasons
Early planning and forecasting Begin planning for peak seasons well in advance by using historical sales data, market trends, and consumer behaviour to forecast demand and inventory needs. Inventory management Implement a robust inventory management system to ensure you have the right products in stock without overstocking, so use just-in-time…
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7 November
A guide to personalisation
Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and preferences to create personalised experiences. Tailor product recommendations Leverage customer data to provide personalised product recommendations on your website, in emails, and within your physical store. Use algorithms and machine…
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3 November
How to launch a pop-up shop
Define your goals and objectives Clearly outline your goals, whether they are to boost brand visibility, test a new market, liquidate excess inventory, or create a memorable shopping experience. Choose your pop-up shop location Select a high-traffic area that aligns with your target audience. Consider malls, event venues, vacant storefronts,…
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2 November
A guide to in-store personal shopping experiences
Define your target audience and goals Begin by identifying the target audience for your personal shopping programme. Set clear objectives for the programme, whether it’s to increase sales, build brand loyalty, or introduce customers to new products. Train your personal shoppers Invest in training for your personal shopping team, teaching…
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1 November
A guide to augmented reality fitting rooms
Enhance customer engagement Offer customers the ability to virtually try on clothing and accessories, allowing them to see how products look and fit in real-time. It would also be helpful to use AR to suggest complementary items, styles, or accessories based on the customer’s chosen outfit, enhancing their shopping experience.…
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Oct- 2023 -31 October
How to boost retail sales with email marketing campaigns
Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you to send targeted and relevant content to different groups, increasing the chances of conversion. Personalise your email content Personalisation is key. Use customers’ names, recommend products based on their previous…
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30 October
A guide to chatbots and customer service automation
Understand chatbots and automation Begin by gaining a clear understanding of what chatbots and automation entail: chatbots are AI-powered programmes designed to interact with customers, answer questions, and provide assistance, while automation refers to the use of technology to perform repetitive tasks. Identify your customer service needs Assess your customer…
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