The Very Group appoints Edward Fry as chief financial officer

The Very Group has appointed Edward Fry as chief financial officer on a permanent basis. 

Fry, who has served as interim finance chief since September 2025, previously held the position of group finance director.

The appointment follows a period of structural change for the digital retailer. In November 2025, investment firm Carlyle assumed ownership of the group from the Barclay family, ending more than 20 years of family control.

Fry oversaw the group’s financial operations during this transition and a subsequent long-term refinancing process.

In February 2026, the group secured an extension of its key debt facilities. This included extending its £1.77bn UK securitisation facility to 2029 and its revolving credit facility to 2030. 

The refinancing also reduced the group’s overall debt by £150m with support from its new owners.

Fry joined the company in 2020 and has held several senior finance roles within the retail sector. 

He will report to chief executive Robbie Feather as the group prepares for its 2027 financial year.

Feather said: “Ed has guided us brilliantly through multiple key achievements over the past year, and I’m delighted with his appointment as CFO on a permanent basis. His leadership has been instrumental as we’ve strengthened our financial position and delivered important innovations across the business.

“As we look ahead to FY27, Ed’s appointment supports our focus on driving even greater collaboration, pace and performance across the group, building on the strong momentum we’ve created over the last 12 months.”