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Very expands own-brand range with new home collection

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The online retailer has increased its home product offering by 26% following category growth

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Very is set to expand its own-brand proposition with the launch of a new furniture and textiles range, The Very Collection Home. 

The Very Group said the launch will increase the retailer’s own-brand product range in the home category by 26% year-on-year. 

The Spring/Summer 26 range includes four seasonal capsule trends covering home and garden products. The collection features furniture, soft furnishings, and decorative accents designed for modern living.

The move follows an investment strategy intended to build on recent sales momentum. In FY25, the group reported category growth of 9.9% after it “transformed” its end-to-end home proposition. This growth has continued through the first two quarters of the 2026 financial year.

Sam Wright, chief commercial and strategy officer at The Very Group, said: “Our home category has been a strategic priority over the last 18 months, and our investment in the category is proving popular with our customers. 

“The expansion of The Very Collection to also include home is an exciting next step in our own-brand proposition as we look to deliver against our purpose of helping families get more out of life.”

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