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Holland and Barrett has officially launched its new Back Your Body initiative, which aims to provide health and wellness advice to some 10 million people annually by 2030.
The programme includes a £1.5m annual investment in staff training and the introduction of 15-minute wellness check-ins for those under 40 years old.
It comes as the retailer is positioning itself as a national prevention partner to support government ambitions for healthier lives and reduce pressure on the NHS.
H&B has expanded its reach through 2025 partnerships with Co-op and Morrisons, alongside diagnostic services provided by Randox Health.
The Back Your Body initiative debuts alongside H&B data, which was gathered in partnership with Ipsos, that found 45% of UK adults only address their health when something goes wrong.
According to the study of 5,000 people, 78% of the public only visit a doctor when it is absolutely necessary. The report highlights that 37% of people find it difficult to understand their physical needs, citing a lack of clear and trusted advice.
Accessibility appears to be a factor, as only 34% of people in Northern Ireland find it easy to access healthcare compared to 56% in London.
Anthony Houghton, group chief executive of Holland and Barrett, said: “The high street has a vital role to play in narrowing the gap and making health and wellness accessible for everyone.
“By acting as a trusted, non-clinical partner, we can provide the science-led, personalised support needed to turn complicated health data into simple, everyday actions.”
