Alex Baldock to step down as Currys chief executive

Currys has announced that chief executive Alex Baldock will be stepping down after eight years in the role, as he intends to take a new external position. 

The board has confirmed it has begun a formal recruitment process for a successor, considering both internal and external candidates. In the meantime, Baldock will remain in his current role to ensure an orderly transition.

News comes as Currys’ current trading remains in line with expectations, as it expects an adjusted profit before tax of between £180m and £190m. This represents an increase of 11% to 17% year-on-year.

For the year ending 2 May 2026, the company expects net cash to exceed its £100m target. 

Ian Dyson, group chair of Currys, said: “On behalf of the board I want to thank Alex for his exceptional contribution to Currys. During his eight years here, he has achieved a huge amount, transforming the business in the face of some difficult headwinds.

“Currys is very well positioned for future success with a strategy that is clearly working, great financial health and a very strong leadership team. On behalf of everyone at Currys, I wish Alex all the best in his future endeavours.”

Baldock added: “My eight years at Currys have been simply the best of my career, and I’ll always be a loyal Currys customer, advocate and shareholder. I’m immensely grateful to the thousands of amazing colleagues I’ve been privileged to work with, and proud of what that team is building, a world class Currys for colleagues, customers and shareholders.

“Currys’ next chapter can be its most exciting yet. But it’s time for someone else to steer the business there, and time for me to move on to a new opportunity. I’ll be here to ensure our progress doesn’t skip a beat and to ensure a smooth transition to my successor.”