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Card Factory revenues rise 7.3% despite Christmas trading hit

Card Factory revenues rise 7.3% despite Christmas trading hit

The group said this was in line with expectations and reflected a ‘challenging’ consumer environment and lower footfall across UK shopping destinations

On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Card Factory has seen group revenues rise by 7.3% to £541.6m for the 11 months to 31 December 2025, supported by acquisitions made over the year, although festive trading was hit by lower footfall.

During the Christmas period, total group revenue rose by 4.3% compared with the previous year, but total store sales fell by 0.8%, while like-for-like store sales fell by 1.2%. 

The group said this was in line with expectations and reflected a “challenging” consumer environment and lower footfall across UK shopping destinations.

Nonetheless, it attributed revenue growth over the 11-month period to contributions from acquired businesses, including its partnerships division and the acquisition of Funky Pigeon. It noted that performances in North America and the Republic of Ireland were in line with expectations over the year.

In addition, Card Factory said its Simplify and Scale programme has mitigated persistent cost inflation throughout the year. 

Looking ahead, the company said it expects to deliver a revised guidance of adjusted pre-tax profit for FY26 of between £55m and £60m. It also intends to declare a progressive full-year dividend in line with its capital allocation policy. 

CEO Darcy Willson-Rymer said: “We are on track to deliver profits in line with our revised guidance announced on 12 December 2025. During the second half of the year and particularly the important Christmas period, trading in our UK stores reflected the challenging consumer backdrop which contributed to soft high street footfall. 

“Across the group, we are encouraged by the performance of our international businesses and that the integration of Funky Pigeon remains on track.”

He added: “While the outlook for the UK high street remains uncertain, we continue to focus on our value-led proposition to help our customers celebrate all life’s moments. 

“In addition, we continue to successfully drive efficiencies and manage costs through our ‘Simplify and Scale’ programme. The board remains confident in the group’s prospects and continued momentum of our growth strategy.”

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