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Debenhams has revealed that it expects to report adjusted earnings of £50m for the year to 28 February 2026 after trading performed above previous board expectations so far.
The online department store attributed the result to “momentum” within its main brand and improved performance across its youth labels. In its latest update it said that all brands in the portfolio are trading profitably.
As a result, Debenhams’ management has decided to retain the PrettyLittleThing brand, reversing a previous decision to list the label as an asset for sale. The brand will now be reported under continuing operations.
The company said it is currently exploring licensing opportunities and the sale of non-core assets, which are intended to reduce net debt over the next 12 months.
In the trading update, the board wrote: “We are particularly pleased with the pace and scale of PLT’s turnaround and the resulting material improvement in profitability.
“Given the success we are seeing with the turnaround, the momentum it is building and the substantial opportunity ahead as a fashion-led marketplace, the brand will be retained.”
A further market update is scheduled for March 2026.
