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WHSmith

WHSmith lowers US profit forecast after £30m accounting overstatement

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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WHSmith has cut its profit forecast for its North American business after uncovering an accounting overstatement of around £30m.

As a result, it now expects headline trading profit from North America to be about £25m for the year ending 31 August 2025, compared with previous market expectations of around £55m.

The retailer said the error was largely linked to the accelerated recognition of supplier income in the division. 

Group headline profit before tax and exceptional items has also been revised down to £110m.

The board has appointed Deloitte to conduct an independent review of the matter. 

The update comes shortly after Card Factory’s £24m purchase of WHSmith’s Funky Pigeon online greetings card business.

Once the deal is complete, Card Factory will be the second largest online card and attached gift retailer in the UK market, according to the group. 

The acquired platform, which operates funkypigeon.com, generated on average around £32m in full-year revenues and around £5m EBITDA over the last two financial years. 

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