ME+EM reports 24% sales rise driven by US expansion
Growth across all product categories was led by new ranges in footwear, accessories and leather goods
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British womenswear brand ME+EM has reported a 24% rise in annual revenues to £147.9m, driven by strong international demand and expansion in the United States.
The company said sales in the US grew 61% to £47.3m in the year to January 2025, following the launch of four new stores including locations in New York and Dallas. Gross profit increased 24% to £82.3m, while operating profit rose 29% to £20.2m.
According to the retailer, growth was supported by its focus on international expansion and product diversification.
Growth across all product categories was led by new ranges in footwear, accessories and leather goods. The brand’s first swimwear collection, launched in May 2024, also sold out within days. Denim sales increased 77% year-on-year, with the Barrel Leg style remaining a top seller.
ME+EM continued to invest in its UK retail footprint, relocating its Marylebone store to a larger flagship site and expanding its King’s Road boutique. The company said the upgrades aimed to enhance personal styling and improve the in-store experience.
Since the financial year end, the brand has opened a store in Greenwich, Connecticut, with a Los Angeles site due to follow in November. Additional openings are planned in Stanford, California, and Atlanta, Georgia, alongside a new Manchester store in the UK.
The group also announced the appointment of Nicki Sheard as chief commercial officer. Sheard, whose previous roles include senior positions at BBC Studios, Charlotte Tilbury and Procter and Gamble (P&G), will join in December to support the next phase of growth.
Trading since January has remained strong, with continued demand for tailoring, jackets and footwear. Jacket sales rose 72% between February and October, while the latest swimwear range recorded a 152% increase compared with the previous year.
Clare Hornby, founder and chief executive of ME+EM, said: “ME+EM continues to deliver true modern luxury to busy women by putting versatility, exceptional quality and effortless wearability at the heart of every collection.”
