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Marks and Spencer has become the first UK high street retailer to sell stoma underwear for men, with a new line of trunks designed to provide comfort and support for those living with a stoma.
The retailer said that more than 200,000 people in the UK currently live with a stoma, but specialist underwear has previously been difficult to find outside medical suppliers.
The trunks, which come in packs of three priced at £18, are made from cotton-rich fabric with added stretch and feature an internal pocket to hold a stoma bag securely. They are VAT exempt and available in black.
The launch builds on the success of stoma knickers for women, introduced by M&S in August 2024. The company has since sold more than 28,000 packs, equal to 85,000 pairs, of the product.
The idea for the men’s line came through M&S’s “Straight to Stuart” colleague suggestion scheme, after staff and customers called for a male version of the product. Customers with stomas also tested and gave feedback during the design process.
M&S has a history of introducing products to support specific health or lifestyle needs. It first launched post-surgery bras more than 20 years ago and has since expanded the range to 24 products. In 2023 it added a clip-on pocket allowing customers to use a prosthesis with any bra.
The retailer also sells adaptive clothing for children with disabilities, and period underwear, which it successfully lobbied to be made VAT exempt.
Mitch Hughes, head of menswear at M&S, said: “Following the incredible response to our stoma knickers, we knew there was a real need to expand the offer. The launch of stoma trunks means we can now provide the same comfort and support for men living with a stoma.”
To mark the launch, the retailer partnered with campaigner Mesha Moinrirad, who had a stoma fitted in 2013 after living with irritable bowel disorder.
He added: “This product is so cool – mega comfy and super discreet. These have hugely boosted my confidence and it’s really powerful to feel seen, especially by big brands.”
