Primark unveils new mannequin designed to represent wheelchair users
The Sophie mannequin joins existing fuller figure mannequins and expanded skin tone ranges across Primark's lingerie and nightwear displays
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Primark has unveiled a new seated mannequin designed to represent wheelchair users, created in collaboration with television presenter and disability advocate Sophie Morgan.
The mannequin, named ‘Sophie’, is the result of a 12-month project initiated by Morgan, who first designed a wheelchair display prototype, the Mannequal, in 2009.
It will debut this month in 20 stores across nine markets, including London Oxford Street, Birmingham, Manchester, Liverpool and Leeds. Primark plans to expand the rollout to more locations in future.
The initiative aligns with the retailer’s wider commitment to accessibility and inclusion. The Sophie mannequin joins existing fuller figure mannequins and expanded skin tone ranges across Primark’s lingerie and nightwear displays.
Primark said the mannequin will be used to showcase its adaptive clothing collection, the first permanent high street range designed for disabled men and women.
Morgan played a central role in the design and development process, working alongside Primark’s visual merchandising team.
She contributed mood boards, body dimensions, and feedback on 3D models, and visited the production site to approve the final design.
