Victoria’s Secret to open first premier midlands store at Derbion

Victoria’s Secret is set to open its first premier Midlands store at Derbion shopping centre.

The lingerie retailer will take 5,712 sq ft of space at Derbion on a 10-year lease, as the retailer expands out of its current space in Next into its own individual unit.

The new Victoria’s Secret Derbion store will become one of the brand’s premier locations in the East Midlands as it continues its UK expansion by growing its presence in retail destinations.

Beth McDonald, managing director at Derbion said: “Victoria’s Secret is an iconic premium brand with a strong customer base, so we are delighted that they have selected Derbion as one of its premier stores in the East Midlands.

“Our goal is to ensure Derbion has a diverse retail, leisure and F&B mix as we look to maintain our place as the East Midland’s premier retail and leisure destination. The arrival of Victoria’s Secret is testament to our progressive leasing strategy which continues to attract and retain big-name brands helping us draw in shoppers from across the region.”

Nicola Reeve, head of Retail at Victoria’s Secret, added: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion. Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations. This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”