Miniso to open new store at The Liberty Romford

Miniso is set to open a new shop inside Redical-operated shopping destination The Liberty Romford.

Miniso will unveil its new 2,270 sq ft store this spring marking a London borough debut in Havering, following a successful pop-up activation which launched in December.

From collections featuring Hello Kitty and Friends, Lilo and Stitch, as well as the newly launched Harry Potter range, the new Miniso store will stock its range of plushies, toys, beauty, food and stationery. 

The Liberty Romford’s position as the number one London satellite shopping centre for retail spend opportunity, amounting to £247m, is a key strategic reasoning behind Miniso’s latest move to join the destination, as the brand continues its rapid UK expansion. 

The new store will be located in the centre of the scheme overlooking Liberty Square, capitalising on its annual footfall of 13.4 million.  

Saad Usman, chief operating officer at Miniso UK, said: “We’re thrilled to bring the joy of Miniso to The Liberty Romford! At Miniso, we’re all about bringing a little more fun, style, and affordability into everyday life, and we can’t wait for people to explore our wide range of products — from beloved brands such as Sanrio and Disney, to adorable plushies to quirky gadgets, stylish homeware, and so much more.

Daniel Tucker, leasing manager at The Liberty Romford, added: “Miniso has a clear vision of expansion, which, as London’s number one satellite shopping centre for retail spend, The Liberty Romford can contribute greatly to. Not only that, but Miniso epitomises an engaged and dynamic shopping experience, qualities which are equally embedded in our own customer journey and as such, this latest signing marks an exciting moment for both Miniso and The Liberty Romford.”