Morrisons revolutionises coupons with digital clearing technology powered by savi

savi is delighted to announce the roll-out of its digital coupon-clearing technology into Morrisons, one of the UK’s top supermarket chains.

A spokesperson at Morrisons said: “Our partnership with savi supports Morrisons’ commitment to using digital technology to provide easy, accessible, and convenient services for customers. Giving shoppers the power to redeem mobile coupon offers in-store is yet another way in which Morrisons strives to serve its customers better.

savi’s digital platform connects retailers and brands by providing secure, real-time coupon validation and settlement for paper and mobile coupons.

“We are proud to evolve and extend our long-standing partnership with Morrisons, one of the largest and most dynamic supermarket brands in the UK” said Steve Smith, Chief Commercial Officer at savi. “We know that Morrisons are constantly striving to improve their customers’ shopping experience, and this partnership offers more convenience and savings than ever before.”

About Morrisons: Morrisons is one of the largest supermarket chains in the United Kingdom, renowned for its commitment to high-quality products, exceptional customer service, and value for money. With nearly 500 stores nationwide, Morrisons continues to innovate and provide a superior shopping experience for its customers.

About Savi: Formerly known as Valassis, savi is a leading marketing technology company that connects shoppers, retailers, and brands through innovative mobile, digital, and print solutions. Delivering over £300m worth of savings to shoppers annually, savi clears 87% of FMCG national brand coupons accepted in over 19,000 stores nationally and has worked with leading brands and retailers to increase customer activation and loyalty for over 50 years. www.saviuk.co.uk.