Poundland to start TV ad campaign to showcase new ranges
Powered by parent company Pepco Group, those new ranges are also at the heart of ‘Project Evo’ that is bringing major makeovers to stores across the UK and Ireland
Poundland has confirmed it will start advertising its all-new clothing, homewares and grocery ranges on UK and Ireland TV for the first time.
The TV slots which will debut tomorrow (15 March) and run until mid-April will highlight the value Poundland is now able to bring shoppers, having completely revamped and extended into whole new categories.
Over the past few years, Poundland has brought a sizable chilled and frozen food offer to hundreds of its stores and more recently completely revamped its clothing and homewares ranges with thousands of new and updated items.
Powered by parent company Pepco Group, those new ranges are also at the heart of ‘Project Evo’ that is bringing major makeovers to stores across the UK and Ireland.
The ‘Project Evo’ transformations will see stores get a top-to-bottom refresh making them the most up to date Poundland or Dealz stores they can be to show off those ranges at their best.
The refresh will be the first significant investment in many of these stores for over five years as both customer aisles and colleague areas get a major renovation.
Makeovers have already been completed at 24 stores and contractors are now on site at another in 11 locations across the UK and Ireland so further stores can be relaunched over the next fortnight.
This coming Saturday (16 March), Project Evo refurbishments will be completed in New Malden, Dartford Priory, Droitwich and Irish Dealz stores in Gorey andNaas.
And the following week, makeovers will be completed on Saturday 23 March in Poundland stores in Basingstoke, Hailsham, Exeter, Exe Bridges and Cannock as well as Dealz stores in Cork and Letterkenny.
Each store will offer customers the most comprehensive ranges that can be accommodated in the location, including chilled and frozen food, and the very latest clothing and homewares ranges powered by Poundland’s parent company Pepco Group.
As part of the transformation, the stores will also get fresh new signage, flooring and lighting while back-office colleague areas will also be given a makeover to make them better places to work.
Tim Bettley, commercial director at Poundland, said: “There’s been a transformation underway at Poundland for quite some time – in fact a Poundland or Dealz in 2024 is simply light years away from the kind of store customers would have experienced a decade ago.
“With our significant investment in ranges, stores and service, it’s now the right time to invite customers who haven’t seen what we now offer, to come and take a look for themselves at the changes we’ve made.”
