JD.com partners with Evri on European brand expansion in China
The marketplace expressed that the partnership will help establish comprehensive two-way logistics services spanning China and Europe
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Chinese marketplace JD.com has announced a partnership with Evri in its effort to offer European brands more access to its consumer base in China.
In a statement, the marketplace expressed that the partnership will help establish comprehensive two-way logistics services spanning China and Europe.
The services will include Evri’s local pick-up and warehousing in Europe and then international transportation, access to Chinese bonded warehouses, customs clearance, and delivery across China.
In addition, JD Worldwide, the cross-border ecommerce platform of JD.com, will provide Evri’s retail partners with insights on the Chinese market including consumer behaviour, marketing and pricing strategies.
As well as product selection advice and online operational strategies, the partnership will initially prioritise the beauty and apparel sectors.
Qun Xue, VP of JD.com and head of JD Logistics International, said: “By integrating Evri’s extensive delivery network with our cutting-edge logistics solutions, JD.com is enhancing our service capabilities in Europe and simultaneously offering European brands a direct and efficient pathway to the expansive Chinese market.
“This partnership underscores our dedication to building a robust global logistics network and our commitment to the success of international brands.”
JD.com operates nearly 90 international warehouses in 15 countries and regions, and plans to extend its global supply chain and logistics network over the next three years.
