Aldi invests £12m to lower the price of more than 180 products

Aldi has announced it is investing £12m to lower the prices of over 180 of its products.

Its latest move follows the announcement of the supermarket’s ‘Christmas Price Lock’, which sees the prices of key food staples including a range of whole turkey crowns, pigs in blankets, Christmas puddings and festive vegetables remain the same as they were in 2022.

Over the festive season, prices are being lowered by an average of over 20% on more than 180 Christmas products, including festive “favourites” like stuffing, chocolate and prosecco as well as many of its frozen party food range.

Additionally, Aldi has lowered the prices of almost 300 products in the past few months.

Julie Ashfield, managing director of Buying at Aldi UK, said: “This latest investment is part of our continued efforts to make great quality food affordable for all, from party food treats to iconic Christmas essentials.

“We want everyone to be able to enjoy the festive season, so we’re doing all we can to keep our prices low this Christmas – just as we always do.”