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The Sloane Stanley Estate has announced that luxury womenswear brand, Chinti and Parker, has opened its first permanent store on the King’s Road following a raft of pop-ups over the last two years, as well as a new pop-up for ethical and sustainable fashion label, Aspiga.
Boasting luxury cashmere and “innovative” texture, Chinti & Parker adds a “unique element to the heart of Chelsea, delivering collections to “enliven and invigorate women’s wardrobes”.
Rachael Wood, co-founder of Chinti and Parker, said: “We have experienced so much success from our pop-ups on the Sloane Stanley Estate, and it’s been great to work with a supportive and cooperative landlord that understands our needs and allows us to succeed in one of the most famous retail locations in London.
“This marks an important step in Chinti and Parker’s journey, and we can’t wait to continue embedding ourselves in this location and be a part of an inspiring and innovative group of tenants.”
British B Corp-certified brand Aspiga, known for its sustainable and responsible fashion, has also opened a larger store on the King’s Road this month. The new store replaces its current location on the King’s Road giving the brand a larger unit at 312-314 King’s Road until March next year.
Housed in over 1,835 sq ft, the new store stocks the brand’s best-selling collection of dresses, corduroy tailoring, luxurious Merino wool knitwear, resort wear, and handcrafted accessories.
Hannah Grievson, property director at Sloane Stanley, added: “Welcoming Chinti and Parker back to the King’s Road as a permanent tenant demonstrates just how successful our ‘on-demand’ leasing strategy is. By trying out the location and testing the waters with a series of pop-ups and growing its appeal to the wider demographic and community, we’ve been able to convert this into a permanent store.
“We always want to collaborate, enabling brands to trade on one of the most established areas of London and experience the compelling proposition, and Chinti and Parker is evidence that smaller, independent brands can achieve ongoing success here, and we very much share the same vision for Aspiga, who will no doubt thrive in this location.”
