N Brown appoints new Simply Be general manager

Fashion and homeware digital retailer N Brown Group plc has announced the appointment of Heidi Kenyon-Smith as the new general manager of Simply Be.

Kenyon-Smith brings significant digital, womenswear and media expertise to N Brown, with over 20 years of industry experience, and joins the business from the dentsu media agency, iProspect, where she served as managing director.

As one of N Brown’s three strategic brands, the growth of Simply Be is a fundamental part of the group’s “strategy and success”.

Kenyon-Smith’s will lead Simply Be to deliver its end-to-end customer experience, and ultimately accelerate growth.

As general manager, Kenyon-Smith’s remit will cover the delivery of strategic, commercial, and service-led customer outcomes.

She will be responsible for ensuring Simply Be’s customers are provided an “outstanding” end-to-end shopping experience and driving the financial performance of the brand through increased customer loyalty and new market penetration.

Kenyon-Smith will commence her new role on 02 January 2024 and will report directly to N Brown’s CEO of Retail, Sarah Welsh.

She said: “I’m delighted to be joining N Brown as the general manager for Simply Be at such an exciting time for the business during its transformation. I have been a long advocate of Simply Be’s values and strongly believe every woman deserves the amazing feeling that comes with great fit.”

Welsh, CEO of Retail at N Brown, added: “Heidi joins with a great deal of passion to deliver the evolution of Simply Be across all digital, brand and product touch points as we execute our ambition to become the UK’s most inclusive fashion brand for young women. Heidi’s digital, product and media experience will no doubt provide instant value and adds to the talent joining the Group during our transformation.”