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Claire’s has announced the relaunch of its more than 18 million member loyalty programme under a new name and brand identity – C.CLUB, following the success of the brand’s existing global programme.
The reimagined club is created for and by customers, providing increased benefits, faster ways to earn rewards and more opportunities for self-expression.
According to the retailer, C.CLUB is the latest initiative to support its “ongoing transformation and commitment to listening to customers as a platform for their voices”.
Kristin Patrick, EVP and chief marketing officer of Claire’s, said: “With over 18 million members (and growing!), our loyalty programme is one of the most important aspects of our brand.
“As we continue to turn our brand platform over to the voices of Gen Zalpha, we hope that allowing them to play an instrumental role in building C.CLUB will help inspire them with new possibilities.”
