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Boots has reportedly decided to ditch plans for the launch of its online marketplace, according to Retail Week.
The health and beauty retailer had previously announced the launch of the marketplace back in spring 2023 as part of its digital transformation post-pandemic and hailed as an opportunity for brands to list their products on the retailer’s website.
However, an exclusive from Retail Week has now revealed that the company has shelved the plan in favour of boosting its existing dropship programme, which enables third-party brands to deliver their products directly to shoppers.
Marketplaces have risen in popularity in recent years. Other retailers including Boots’ rival Superdrug have launched their marketplace over the past year.
Recently the health and beauty retailer has seen online sales soar 25% in its last quarter, despite the slowdown of e-commerce among the retail sector.
Boots has been contacted for comment.
