Sainsbury to cut prices of over 40 products
After cutting the cost of fresh products customers buy most in the last couple of weeks, the grocer has decided to double down on its Aldi Price Match campaign
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Sainsbury’s has recently announced that it is cutting the price of over 40 products, including cheese, yoghurt and cream.
The news follows last week’s announcement that the grocery retailer is combining its own-label value ranges into one brand, Stamford Street, to help customers more easily find everyday staples at budget-friendly prices. The range features over 200 products, 10% of which are new.
Rhian Bartlett, food commercial director at Sainsbury’s, said: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often.”
Following the new price reductions, the chain has also announced that these changes will not impact the way the farmers get paid and that the retailer will continue working with them to help them navigate cost pressures.
Bartlett said: “Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers. From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream. We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia.
“We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”
