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Morrisons has announced the nationwide rollout of its new Morrisons More Card loyalty programme, which also includes the return of the popular ‘Morrisons Fivers’.
As well as the loyalty scheme, the supermarket group is also reviving its “more reasons to shop at Morrisons” strapline, which was introduced in Sir Ken Morrison’s time back in 2006.
According to the retailer, the announcement demonstrates its commitment to offering customers value and follows four waves of price cuts this year already.
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.
“The new More Card, which replaces the ‘My Morrisons’ scheme, will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping.”
The new ‘More Reasons To Shop At Morrisons’ brand campaign, created with Leo Burnett, debuted yesterday (22 May) on Coronation Street.
The campaign, which includes a brand new look and feel, will run across TV, radio, press, digital display, social media and out of home, as well as in Morrisons stores and online.
