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One4all partners with Asos and Secret Sales

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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Multi-store gift card, One4all, has announced two new partnerships with global fashion retailer Asos and premium ecommerce marketplace, Secret Sales

As a result, Asos and Secret Sales now accept the gift card for all online purchases. 

The online retailers join the group’s catalogue of popular fashion brands including New Look, M&S, Boohoo, H&M, and Nasty Gal, among others.

The gift card ranges in value from £10 to £120 and can be purchased from the Post Office, Tesco, Morrison’s, Co-op, Sainsbury’s, and Iceland supermarkets, as well as online on their own website. 

The additions of Asos and Secret Sales also means that the gift card is accepted by over 170 national brands in-store across the UK. 

David Walsh, VP of original content EMEA at One4all Gift Cards, said: “We’re thrilled to have ASOS and Secret Sales on board, as they offer One4all Gift Card customers even more choice when it comes to their spending. We’re delighted to be able to continue expanding our fashion offering, particularly with this big household name brand.”

Andrew Proctor, senior category manager at ASOS, said: “At ASOS, we’re dedicated to giving everyone the chance to express themselves through the art of fashion. Partnering with One4all Gift Cards is a great way to ensure new and existing customers can shop with the brands they love, and we’re delighted to be able to offer them an exciting new way to shop.”

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