Frasers Group considers sale of Pretty Green
Liam Gallagher’s brand was previously bought out of administration by JD Sports in 2019
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Frasers Group is recently considering selling Liam Gallagher’s fashion brand Pretty Green, Drapers has revealed.
The company was part of the brands acquired by Frasers from JD Sports in December 2022. The other brands part of the acquisition included Base Childrenswear, Choice, Clothingsites, Cricket, Giulio, Kids Cavern, Missy Empire, Nicholas Deakins, Scotts, Tessuti (including Xile), Watch Shop and Topgrade Sportswear (including Get the Label).
Pretty Green was initially founded by Gallagher and Nigel Grant in 2009. It was subsequently bought out of administration by JD Sports in 2019.
Earlier this month, Drapers also reported that Base Childrenswear, Choice and Giulio will be forced to close in a rebrand to Frasers Group fascia Flannels.
Frasers Group has been contacted for comment.
