Sainsbury’s to invest £65m to help ease cost-of-living crisis

Sainsbury’s has announced the launch of its biggest ever September value offer, spending £65m across the business to “help ease the growing pressure customers are feeling from the rising cost of living”.

Some £60m will be invested throughout autumn in food and grocery via its Sainsbury’s quality, Aldi price match campaign. This latest value investment in food is part of Sainsbury’s commitment to spend £500m by March 2023 to keep prices low.

Examples of essentials that will be price locked from 31 August include Sainsbury’s 500g Penne pasta at 85p, Tikka Masala cooking sauce at 95p, bleach for 50p and washing up liquid at only 45p.

Furthermore, it is investing a further £5m to lower the prices of up to 900 Argos and Habitat furniture items, so households can get their homes set for the season and ready for Christmas.

Simon Roberts, chief executive of Sainsbury’s, said: “We know how tough this ‘back to school’ season is going to be for our customers. With families across the country facing big increases in their energy bills, the situation is serious and our most important job at Sainsbury’s is to help our customers in every way we can. We have made huge strides to lower prices since we launched our new plan but we are committed to going further.

“Own brand is a great way for customers to reduce their shopping bill with no compromise on quality and that’s why we’re increasing the number of own-brand products in our latest Price Lock. These are difficult times and all of us at Sainsbury’s are standing with our customers to ease the financial pressure they face.”