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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Seraphine Group, the digitally-led maternity and nursing brand, has successfully priced its IPO’s market capitalisation at £150.2m.

Priced at 295 pence per ordinary share, conditional dealings in the company’s shares commenced on the London Stock Exchange at 8am on 13 July 2021.

Some 20,677,011 new shares have been issued by the group in a move that is set to raise gross proceeds of roughly £61m.

In addition, 4,931,278 sale shares are being sold by existing shareholders, representing approximately £75.5m and representing 50.3% of the entire issued share capital on admission.

Immediately following the listing, the company’s issued share capital has totalled 50,902,011 ordinary shares.

David Williams, CEO at Seraphine, said: “We are absolutely delighted to be starting our journey as a public company by joining the main market of the London Stock Exchange, raising our profile and providing us with the platform to achieve our international growth plans.

“This exciting next step in the company’s journey will see us building on our existing strong fundamentals, reaching more customers worldwide and continuing to deliver innovative designs that support the journey of motherhood.”

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