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Cath Kidston appoints new CCO

Suzanne Egleton is a seasoned digital leader with experience in global fashion and lifestyle brands, with her most recent roles including global digital and marketing director at AllSaints

Cath Kidston has announced that Suzanne Egleton has been appointed as chief commercial officer (CCO) in a newly created role for the brand that oversees all revenue channels of lifestyle retailers.
Egleton is a seasoned digital leader with experience in global fashion and lifestyle brands, with her most recent roles including global digital and marketing director at AllSaints.

She has also held various digital roles for Ted Baker, Joules and French Connection.

Egleton said: “I’m both excited and honored by the prospect of leading Cath Kidston into the next chapter. The opportunity to build on the impressive work that the retailer and its team have already done in pivoting to a digital business during the last 12 months is immense.

“I look forward to partnering with the teams and all our brand partners globally to create a highly forward-thinking, customer-first approach for Cath Kidston.”

Melinda Paraie, CEO of Cath Kidston, added: “We are absolutely delighted that Suzanne will be joining Cath Kidston, building on the momentum we’ve established this past year as a brand led, digital first business.

“With Suzanne’s background in the digital space as well as her extensive experience in building brand stories and global businesses, we are thrilled to have her part of the Cath Kidston team and play a key role in expanding the brand globally across all channels.”

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